Wildtrax Identity

Glasgow-based Faith Studio has redesigned the logo and brand identity for Wildtrax, a service that offers the discerning traveller a unique experience as they traverse the Highlands of Scotland in fully kitted out expedition-standard Land Rovers with rooftop tents.

Creative director Martin Duff explains that the studio’s brief was to create a contemporary identity that captures the rugged essence of the Wildtrax brand, allowing them to connect with their adventurous audience and unify their existing fleet of vehicles. This “rugged essence” is captured using Halvar Stencil Breitschift, while Halvar Breitschrift is used for additional text.

 
 
 
 
 
 
 
 
 
 
Halvar Stencil: an unbreakable industrial typeface
Halvar: a German engineered type system that extends to extremes