Melbourne Theatre Company

Grato Classic shines in the spotlight of the visual identity of the Melbourne Theatre Company.

Fotos & Videos © Studio Round

Designed by Studio Round in 2022, the new look for Australia’s oldest professional theatre company includes a dynamic website, posters, brochures, tickets and social media presence.

The humanist Grato Classic, with its geometric core, not only takes the stage as the headline typeface for theatre plays, but also serves as the logo typeface for the Melbourne Theatre Company. It is supported by Grilli Types GT America and Adobe’s Acumin.

Grato Classic, a secretly geometric humanist

Grato Classic

9 styles by Jakob Runge

Type Mates Font In Use Grato Classic Melbourne Theatre Company 13

Type Mates Font In Use Grato Classic Melbourne Theatre Company 12

Type Mates Font In Use Grato Classic Melbourne Theatre Company 7

Type Mates Font In Use Grato Classic Melbourne Theatre Company 9

Type Mates Font In Use Grato Classic Melbourne Theatre Company 10

Type Mates Font In Use Grato Classic Melbourne Theatre Company 8

Type Mates Font In Use Grato Classic Melbourne Theatre Company 11

"Recasting a theatre company as a cultural leader" — Studio Round