Baby Food, as Fresh as Possible
Yamo is a company for organic baby food providing parents with fresh, high quality food for their kids, without having to cook themselves.
![Type Mates Yamo Bio Identity Branding Cera Round 02](https://www.typemates.com/public/_fiveByFour1600/TypeMates-YamoBio-Identity-Branding-CeraRound-02.jpg)
![Type Mates Yamo Bio Identity Branding Cera Round 01](https://www.typemates.com/public/_eightByFive2500/TypeMates-YamoBio-Identity-Branding-CeraRound-01.jpg)
The creators Tobias, José and Luca founded the Swiss start-up with a high standard in mind.
Their message is underlined by Cera Round as text font for their website and packaging. It is combined with a handwritten style for headlines.
The round shapes of Cera Round, are supporting the clean, friendly look, as well as the “edge free” ingredients of the product. Combined with the handwritten, rather loose style in headlines, the selfmade/homemade character is clearly visible. A good choice by designer Jürgen Schwarz.
![Type Mates Yamo Bio Identity Branding Cera Round 04](https://www.typemates.com/public/_original2200/TypeMates-YamoBio-Identity-Branding-CeraRound-04.jpg)
![Type Mates Yamo Bio Identity Branding Cera Round 03](https://www.typemates.com/public/_fiveByFour1600/TypeMates-YamoBio-Identity-Branding-CeraRound-03.jpg)
![Type Mates Yamo Bio Identity Branding Cera Round 06](https://www.typemates.com/public/_eightByFive2500/TypeMates-YamoBio-Identity-Branding-CeraRound-06.jpg)
![Type Mates Yamo Bio Identity Branding Cera Round 05](https://www.typemates.com/public/_original2200/TypeMates-YamoBio-Identity-Branding-CeraRound-05.jpg)